On August 25th (Brian's birthday - a BIG one!), a new restaurant opened across the street from our apartment building. This video captures the scope of how the opening was announced to the neighbourhood, and this type of "hook" on the opening day of various businesses is quite common. In fact, it is even more common to see dancing girls dressed in very skimpy outfits (kind of a cross between cheerleaders and go-go dancers) performing on opening day on the sidewalk outside of new businesses. In fact, sometimes these dancers will perform on flatbed trucks throughout town, advertising a new establishment and promoting its products. This technique certainly succeeds in drawing attention to the advertising medium (although the girls think the skimpy outfits are outrageous and always roll their eyes excessively if they see a performance in progress).
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